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Redirecting your feed to maximize revenue potential

One of the most popular (and recurring) questions our publishers ask is, “How do I maximize revenue for AdSense for feeds and ensure my subscriber stats are as accurate as possible?” Some of you can recite the answers to these questions backwards and forwards (though we find typing it backwards is quite difficult, so we’ll leave you to say that aloud). But for our many new publishers that are just tuning in, here’s the recap.

Just setting up AdSense for feeds ad units in your AdSense account is not enough to start seeing traffic and revenue to your feeds. It’s critical that 100% of your feed traffic be directed to the feed(s) you created in AdSense for feeds or your FeedBurner account. Luckily, this is fairly easy to do via two standard methods.

  1. Redirect your original feed. This is the recommended option for all publishers, but especially if you have an already established blog or feed that already has subscribers. This option ensures that all traffic gets funneled to the version that has both advertising and subscriber tracking enabled. We’ve detailed this process in this Help Center entry.

    Step 2

    An added bonus: a plugin for self-hosted WordPress installations and feed-specific features within Blogger and TypePad make redirection much easier on these two publishing platforms.

  2. Promote your feeds.feedburner.com feed. This is recommended only in the cases where you are setting up a new blog, or have an existing blog or feed that has no traffic. For example, if your feed is found at http://feeds.feedburner.com/toastforbreakfast, you would change your blog template to link only to this version of the feed. Note you have to make sure to change it not only where you promote your feed directly, but also everywhere you have feed autodiscovery links in your template. (One other place to keep in mind: BrowserFriendly.)

Hopefully, this reminder will help everyone get on firm ground with how to maximize traffic to their feed and revenue from it, too. In future posts, we will be covering how to increase traffic and subscribers to your feed, so hang on to your hat!

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New features for advertisers targeting feeds

Along with the clarification regarding the doubleclick.net domain we posted a few weeks ago over at Inside AdSense, we thought we would mention that we have made similar changes to the AdSense for feeds ad tags that are being placed in feeds. By changing our ad serving to the doubleclick.net domain, we are now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.

In addition to being able to target feeds with Placement Targeting and Contextual Targeting, which have always been supported, this change will soon allow advertisers to target feed users using Interest Based Advertising across both sites and feeds.

By making it easier for advertisers to buy ads in your feeds, and by supporting the exact same features and ad formats that are accepted on websites, the competition for your ad space should increase to help ensure that you're maximizing your earnings potential.


Universal Exports, at your service

As feed consumption continues to grow, many or our publishers are adding more and more feeds to their Google accounts, and wishing to analyze, publicize, and monetize those feeds through the combination of AdSense for feeds and FeedBurner. Because of this trend, one of the most frequent questions we receive is "How do I export stats for all my feeds at once?"

As of today, you can now export your subscriber, reach, hits, item click-throughs, podcast downloads, and item views directly from the FeedBurner application on the My Feeds page. You are then at your leisure to slice, dice, add, subtract, and even multiply and divide your stats however you may wish.



As always, aggregate revenue, impressions, and clicks, and eCPM can be downloaded from your AdSense account or Google Ad Manager account (if you have been enabled to sell your own direct ads in feeds through Google Ad Manager) on the Reports tabs.




Also, as a reminder - if you wish to export feed subscriber statistics in timeframes other than those provided, you can do that through the FeedBurner Awareness API.

Feed Stats Processing Caught Up

Over the last week, and as reported in the FeedBurner status blog , we experienced a technical issue that caused us to report reduced subscribers from Google Feedfetcher in your feed analytics at FeedBurner and AdSense.

Our engineers have resolved the issue, and been able to rebuild stats from our logs such that the totals should now be correct. Please note that in the past, we were not able to correct historical statistical anomalies, but are now able to do so, always using the actual traffic data.

No data was lost during this process, nor were any subscribers actually unsubscribed from your feed. All feed content was delivered to all subscribers who wished to view the content, regardless of the numbers reported. Ad impression reporting and revenue were unaffected by these subscriber reporting issues.

We apologize for the inconvenience and appreciate your patience as we continue to merge our systems with other Google systems behind the scenes.



Preventing Hair Loss from Hindering Your Dating Life

Hair loss not only affects men and women physically but can often be a confidence killer, turning the outgoing into introverts. Whereas all men and women have their personal preferences and tastes, often times balding men and women feel ugly and as a result won’t take the plunge to proactively pursue someone they’re romantically interested in.  But is hair loss or a lack of self confidence the real culprit?

In this discussion, balding men wrestle with the emotional detriment alopecia has caused them and whether or not women could ever really find the bald man attractive. Share your own experience with losing hair and how it has or has not negatively impacted your social and dating life.

Bill - aka Falceros
Associate Publisher/Editor

Can Low Iron Levels Cause Hair Loss?

I’m trying to determine if I’m balding due to genetics or an iron deficiency.  Can hair loss really be caused by a lack of iron in the body?

This question was posed by a hair loss sufferer seeking hair loss help on our hair restoration forum and answered by Dr. Steven Gabel of Hillsboro, OR who is an elite member of the Coalition of Independent Hair Restoration Physicians.  His professional answer is below.

Iron deficiency is a real cause of hair loss. I have seen several cases of iron deficiency as a causative factor for alopecia in women. When I see women for hair loss, one of the things I investigate, along with other blood tests, is their iron levels. For men, a blood work up is rare, however, if their history and examination are not consistent with androgenetic alopecia, then I will investigate further.

A while back, I went to a lecture about hair loss by an expert dermatologist who specializes in alopecia (she was one of the original physicians in the phase trials for Propecia before it went to market) and she reports that even low iron levels contributes to hair loss. Women do have a higher degree of iron loss because of their monthly cycles, but I think you may want to have your physician work this up.

Steven Gabel, M.D.

Bill - aka Falceros
Associate Publisher/Editor